Enabling Brand Creation at Ilse.nl

For Ilse.nl, JTeam created over 7 verticals: SERP implementations using our XML syndication framework, a configurable template-based XML services, statistics module and advanced reporting.

Business Overview

• Creates advertising revenue platform through offering several “search verticals”
• Offers content from multiple source providers via a transparent and consistent user interface
• Startpagina.nl, MP3.nl, nu.nl, feeds.nl, blogsearch.nl, newrulz.nl, autoweek.nl,
   

Business Challenge

• Creating, maintaining and taking over new brands
• Standardize and reuse technology investments
• Achieve 24/7 availability and handle 1 million search requests per day
• Scalability, maintainability and stability
• Simultaneous integration with 10 different content providers
• Have a good process for brand selection and development

Solution Components

• Created over 7 SERP implementations using XML syndication framework
• Configurable XML services, presented in a template-based format
• Statistics module, advanced reporting
• 10 content providers integrated
• Transparent change of main backend index
• Handles throughput of 60 requests/second
• Complete failover-fallback infrastructure
• Near-linear scalability, no SPOF

Technology Components

• 100% Java, Open Source products
• Frontend: JSP 1.x & 2.x, Velocity, Webframework (own framework)
• Middleware: Spring 1.2, iBatis, J2EE 1.5, piccolo
• (Application) Servers: Resin 3.x, MySQL 4.1.x, Apache 2.x, Linux, JRockit JVM

Business Benefits

• Running problem free over 3 years
• Productivity increase in creating a new search brand is 50%
• Handles 55 million search requests/month
• More than 10 content providers seamlessly integrated
• 300 project deployments handled with no down time

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