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Enabling Brand Creation at Ilse.nl
For Ilse.nl, JTeam created over 7 verticals: SERP implementations using our XML syndication framework, a configurable template-based XML services, statistics module and advanced reporting.
Business Overview
- Creates advertising revenue platform through offering several “search verticals”
- Offers content from multiple source providers via a transparent and consistent user interface
- Startpagina.nl, MP3.nl, nu.nl, feeds.nl, blogsearch.nl, newrulz.nl, autoweek.nl,
Business Challenge
- Creating, maintaining and taking over new brands
- Standardize and reuse technology investments
- Achieve 24/7 availability and handle 1 million search requests per day
- Scalability, maintainability and stability
- Simultaneous integration with 10 different content providers
- Have a good process for brand selection and development
Solution Components
- Created over 7 SERP implementations using XML syndication framework
- Configurable XML services, presented in a template-based format
- Statistics module, advanced reporting
- 10 content providers integrated
- Transparent change of main backend index
- Handles throughput of 60 requests/second
- Complete failover-fallback infrastructure
- Near-linear scalability, no SPOF
Technology Components
- 100% Java, Open Source products
- Frontend: JSP 1.x & 2.x, Velocity, Webframework (own framework)
- Middleware: Spring 1.2, iBatis, J2EE 1.5, piccolo
- (Application) Servers: Resin 3.x, MySQL 4.1.x, Apache 2.x, Linux, JRockit JVM
Business Benefits
- Running problem free over 3 years
- Productivity increase in creating a new search brand is 50%
- Handles 55 million search requests/month
- More than 10 content providers seamlessly integrated
- 300 project deployments handled with no down time